New Hair Service Launch – Avlon Texture Release | Silk Trends
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New Hair Service Launch – Avlon Texture Release

Home / Blog / New Hair Service Launch – Avlon Texture Release

New Hair Service Launch – Avlon Texture Release

Blog, News / 11th December 2017 / 2 Comments

Avlon Texture Release

We’re excited to announce the official launch of a new service at Silk Trends. Check out the new Texture Release by Avlon.  Texture Release™ System is heat activated with amino acids and conditioning agents which go deep into the hair fibers to enable styling versatility. This allows the client to have optional textural change with increased combing manageability. This system was formulated for excessively curly hair that needs moisture & conditioners with special attention to the scalp.  Abundance of natural functional phyto ingredients are part of this system.


This system is formulated without formaldehyde and with the utmost safety for the client’s scalp and hair and the salon environment.This can last up-to 8-12 weeks depending on hair type and condition.


We decided to introduce this service to our clients.  Here’s one of our trusting clients who took the Avlon Texture Release challenge and it created fantastic results.

Before Texture Release

After Texture Release


Avlon Texture Release hair service is now available at Silk Trends.  Call Silk Trends on 0208 529 8000 today to book in for your Texture Release consultation and service.


Questions and Answers (as quoted in Texture Release ™ Consumer Booklet)

Why was the product developed?


For years clients with excessively curly hair have battled with the choice of natural or not. In the 21st century clients want the freedom to wear their hair as they please.  With new technology available, Avlon‘s research centre has been busy developing innovative products to meet these needs without compromising on the hair’s condition.


You will always have clients that prefer to wear their hair completely natural, or in some form of extension.  As well as clients who wish to colour, relax or perm their hair.


Texture Release is aimed at the client who wishes to have to freedom to do all of the aforementioned without commitment. Texture Release will give the client options Whether you wish to elongate your natural curl pattern, transition from a chemical to a non-chemical service, or wear your natural curl with the option.

How long does it last for?


Texture Release will last up to two months depending on hair type and condition.


The Benefits of using Texture Release on natural hair?


It will condition natural hair, reduce the shrinkage and give greater manageability to natural hair.


Does the effect of Texture Release change the structure of afro hair permanently?


Over a period of time if you constantly went for optimal straightening then yes you would see changes.  This is something you would discuss on consultation with your stylist as you would then decide based on your styling needs, as to whether you would go for elongation, versatile straightening or optimal straightening.


Will Texture Release change the structure if afro hair permanently?


No. Texture Release will not change the hair structure permanently as it doesn’t break and reform any bonds in the hair.  Texture Release acts as a filter to the hair structure that is activated by heat.


Can you colour your hair on the same day as having Texture Release?


The best time to colour hair that has received a Texture Release treatment should be 3 – 5 days after the service.  However in situations where you need to colour on the day you can do so ONLY with a true semi permanent colour, NO QUASI or PERMANENT colours should be used at this time.


Can you use Texture Release on relaxed hair?


Yes it acts as an amazing treatment on relaxed hair and can be used in between relaxer services.

  • Kimberly Grant | November 12, 2019 | Reply

    Do you have to use a certain type of shampoo in between texture releases?

    • Dionne | April 17, 2021 | Reply

      It is advised to use a shampoo that is Sulphate free after the Avlon texture release service. Avlon have a variety of sulphate free shampoos available. We have these available in the salon to purchase.

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